In 2016 Asana focused on larger teams and offering better support to enterprise customers. Seeing the potential leverage of Asana’s API and platform, I began work on a few strategic projects with the integrations team. Ultimately, I led product and strategy for the Platform program which included integrations, API, and partnerships.
Through the excellent cross functional work of this team we were able to launch a number of Microsoft integrations and developed a strong partnership with Microsoft.
The largest of these projects was an integration with Microsoft Teams. The app was built by Asana’s integration team and led by me. We shipped in March 2017, and it was featured by Microsoft at a strategic launch event and their developer conference. The high profile launch led to numerous other opportunities with other major chat partners. We delivered on time and achieved all of our Key Results (sign ups and usage). Additionally, the team quickly shipped an integration with Microsoft OneDrive.
As 2017 continued, in addition to work with other strategic projects and partnerships, we continued to build on our work with Microsoft. We worked to improve our product fit for Office 365 users. We collaborated with Microsoft’s developers to help them build an integration with Microsoft BI and a notification connector for Microsoft Outlook. I did product work, led and coordinated the design, business development, and developer relations efforts.
We were happy with the results. Users were pleased with the integrations, we saw modest user growth, and the users were disproportionately valuable. Companies and teams who signed up through Microsoft channels became valuable leads for our sales team. The partnership with Microsoft was also extremely important as Asana moved into international markets in the later part of 2017.