In 2018, while on sabbatical I started streaming VR games on Twitch. I really enjoyed learning about the community of streamers, competitive gaming, and more. Around the same time, my partner had developed a set of tools to analyze Player Unknown’s Battleground matches, players, and more. It’s been a fun side project for both of us.
We developed these tools into an app named Chicken Spotter. The product offered features to allow users to analyze their games to learn more about things like who had shot them, with what weapons, where they were situated and more.
The first version showed users’ play throughout the game on a map, as well as different events and activities throughout the game as pins. They could get more information about the events. We also did analysis across the community’s data around vehicles, maps, weapons and more.
Our initial launch was super promising. Hundreds of users uploading matches, tons more signed up and a handful of users even paid for our monthly subscription product: “Better Chicken Spotter.” We got a bunch of attention from various sub-reddits, excited users, as well as other companies in the space who reached out.
Before and after launch, I did tons of research. I spoke with our users to learn what data they were looking for, and what they wanted to get from their data. Most importantly, we asked ourselves the question: what we could uniquely offer gamers to make games even better? Armed with new goals, success metrics, and strategy, we began building again.
PUBG released an API unlocking even more possibilities and streamlining the user experience. In addition to the product and strategy work, I also built our homepage. I’ve have done some of the front end development work and some content marketing.